Nutrition sheet, logs etc

It just stumped him. Now he couldn't think of anything to say. A silence occurred, and then a peculiar answer: ``Narrow it down to the main street of Bozeman.'' It was a stroke of insight.
She nodded dutifully and went out. But just before her next class she came back in real distress, tears this time, distress that had obviously been there for a long time. She still couldn't think of anything to say, and couldn't understand why, if she couldn't think of anything about all of Bozeman, she should be able to think of something about just one street.
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He told her angrily, ``Narrow it down to the front of one building on the main street of Bozeman. The Opera House. Start with the upper left-hand brick.''
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Her eyes, behind the thick-lensed glasses, opened wide. She came in the next class with a puzzled look and handed him a five-thousand-word essay on the front of the Opera House on the main street of Bozeman, Montana. ``I sat in the hamburger stand across the street,'' she said, ``and started writing about the first brick, and the second brick, and then by the third brick it all started to come and I couldn't stop. They thought I was crazy, and they kept kidding me, but here it all is. I don't understand it.'

----------------------- ZMM, Part III, Chapter 16

The acts of the mind, wherein it exerts its power over simple ideas, are chiefly these three: 1. Combining several simple ideas into one compound one, and thus all complex ideas are made. 2. The second is bringing two ideas, whether simple or complex, together, and setting them by one another so as to take a view of them at once, without uniting them into one, by which it gets all its ideas of relations. 3. The third is separating them from all other ideas that accompany them in their real existence: this is called abstraction, and thus all its general ideas are made.
John Locke, An Essay Concerning Human Understanding (1690)

----------------------- SICP Chap 1 

I was putting down nutrition information in a spreadsheet. I tired of it, and after a few days it struck me that I should be coming in from the other end. So I made a list of 'ingredients', and linked the sheets to the earlier reference, and decided to sum up the cals.
While discussing, I came up with the idea of a minimal mealpack-  peanuts, with onions, tomatoes and cucumber.

Marketing and branding is one, repeated consistent service is another. The former is signaling.

The next step would be to put all goals in one row, so that comparison is intuitive, and the progression  & trade offs are easier to calculate. [Ref SICP quote]